Process

How do ThoseIDs create learning solutions that help your business?

We interview the stakeholders and Subject Matter Experts to understand the business problem and need for solutions.

Our firm hired Ian to craft a mission-critical, sensitive, and nuanced piece of writing, concerning a major collaboration with an international project. Ian absorbed the situation and delivered a final draft within the day. We were delighted with it, and we will work with him on future projects. He really gets to the heart of the matter.
Isabel Halene
Architektin bei Diener & Diener Architekten

We brought Ian’s team on at the start — writing grants, developing educational and marketing materials. As the project has grown, Ian has taken a role as the Lead Education Designer for our plant. It’s been a natural growing process, and we’re excited about our further potential.

Jason Feldman

Green Era Energy, Chicago

We write a proposal that clarifies the performance goals and learning objectives: the Audience, the Behavior to improve, the Conditions under which we see the behavior, and the Degree of improvement.

We align the instruction with the organization’s goals, so people learn what they need to learn: no more, no less. We agree on a timeline and on how we’ll measure that the learning is not only understood, but put into practice in a real-world way.

With the strategy and requirements clear, ThoseIDs design the structure and interaction of the learning experience. You’ll see storyboards and mockups, and we’ll make sure we understand that the design will do the best job possible balancing the values of time, quality, and expense.

Design & Development

eLearning Courses: We use top industry tools — Articulate Storyline & Rise, ELB’s Lectora, Adobe Captivate — to build eLearning.

Movies and Media: Live action or animation, interactive or cinematic, we have the skills and tools in industry demand: Adobe, Camtasia, Vyond, Genially, and a host of graphic-design resources.

Writing: In a world of AI authoring and chatbots, you want to know that your Instructional Designer’s team knows how to deliver artisanal quality. I’m a literature instructor with decades of experience and also an award-winning scenario writer.